Paul Richardson


December 2013 - present

Digital Marketing Manager

Metropolitan Pub Company - Division of Greene King
  • Managed integration of Capital Pub Company and Real Pub Company digital function, the combination of which formed the Metropolitan Pub Company
  • Created and launched sporting, food and drink focused and seasonal campaigns
  • Developed a Drupal CMS website to create individual pub websites across an estate of unique pubs
  • Built the retail calendar to develop the marketing strategy for the financial year
  • Worked with partner and development teams to devise and launched an ecommerce solution so customers could Order & Pay at table or order in advance for collection
  • Collaborated with liquor and technology suppliers on activation and marketing campaigns
  • Rolled out Deliveroo across multiple menu concepts
  • Produced email marketing campaigns and grew pubs' individual databases
  • Developed brand identities for an estate of unique pubs
  • Overhauled menu process, from concept to launch and brought all design and copy editing centrally
  • Created and promoted a gift card program, which resulted in Metropolitan Pub Company seeing the highest spend per head in gift card sales as compared with other Greene King brands
  • Scaled up multiple annual events, making them some of Greene King's biggest trading days of all time
  • Worked with agencies and freelancers to produce marketing assets for branding, POS, menus and marketing campaigns
  • Mentored an apprentice through a digital marketing apprenticeship, which they passed with distinction
  • Art directed filming and photoshoots
FEBRUARY 2011 - November 2013

Online Editor

Capital Pub Company
  • Managed the roll out of new pub websites built on Umbraco CMS
  • Designed and built the Capital Pub Company corporate site on WordPress
  • Updated all Capital Pub Company websites to keep them relevant and to help improve search engine rank
  • Ran training sessions for pub teams on how to use social media and update their own websites to allow them to promote their businesses and events
  • Developed awareness for Capital Pub Company pubs though the use of social media, email marketing, SEO and Social PPC to increase traffic to websites and pubs
FEBRUARY 2011 - November 2013

Digital Consultant

Fabric Interface - Seconded to Capital Pub Company
  • Built and sent email marketing campaigns for clients, such as Bramley Apples, BT, Cafe Royal, Sass & Belle and Capital Pub Company
  • Responsible for improvement of RJB Stone and Sass & Belle e-commerce platforms
  • Pitched to and executed marketing campaigns for Sass & Belle
  • Seconded to Capital Pub Company 4 days a week
September 2006 - November 2010

Brand Manager

K2 Sports
  • Represented K2 skis, LINE skis, Volkl skis, Marker Bindings, Dalbello Boots and Full Tilt Boots for the UK market
  • Responsible for sales, staff training, ski demos, marketing, forecasting and pricing
  • Worked with UK multi-store and independent retailers
  • Supported independent retailers to increase sales from their websites and improve their digital presence