Bespoke Bitter Badges

Giving house bitter badges their own personality

Project Brief

Metropolitan Pub Company was using a standard house bitter badge across all of its 60+ pubs. The brief was to create an individual badge for each pub using characteristics of pub-specific stories or in-jokes. The aim was to get customers talking and sharing stories, and for the house bitter name and badge to serve as quaint interest pieces for visitors to the area.


Creative Strategy