Eat out to help out

Government-backed initiative to revive the industry post-lockdown

Project Brief

Eat Out to Help Out was launched as a government initiative to get people to go out and eat in hospitality businesses after the first national lockdown. Public awareness of the scheme was massive but we faced a competitive challenge, as many other businesses were also signed up to the scheme. We had to devise creative that featured the recognisable Eat Out to Help Out logo but still felt like a Metropolitan Pub Company design.


Creative Strategy
Social Media


Eat Out to Help Out was a scheme whereby a customer could have 50% off food and a soft drink, with a cap of £10. We chose to forgo the cap and allow the customer to benefit from 50% off their total bill (excl. alcohol) throughout August 2020. At the end of August, we extended the scheme throughout September, naming it Eat Out To Help Out Again, at the business’ expense but this time including the previously-mentioned cap. For both campaigns, customers were able to redeem the offer when they ordered via the Order and Pay app, applying a checkout code that was given to them when they were seated.


We had creative made for Eat Out to Help Out and Eat Out to Help Out Again, which we could apply to print and digital assets. Two design versions were created for the September offer due to the differing style of pubs that would be participating.