Email Marketing

Producing email marketing campaigns and growing databases

Project Brief

Metropolitan Pub Company was using a different email marketing system to the rest of Greene King. We looked to benefit from the efficiencies and superior systems that Greene King had in place, but still needed to be able to create and send email campaigns ourselves.

Work

User Experience
Brand Strategy
Creative Strategy
Design
Marketing Strategy
Email Marketing

Database

We developed our database to automate feeds from sign-up forms, pub wifi splash pages and table management systems into a secure, GDPR-compliant environment.

Templates

To increase efficiencies, we created three templates using different colours and fonts, and assigned each pub to one of those themes. Every pub had a logo, location details and social links added to their theme template. Depending on which pub’s database the customer signed up to, the associated pub template would be the one that was sent.