Festive Season

It's the most wonderful time of the year

Project Brief

The festive season is the busiest and most lucrative time of year for the hospitality industry and many businesses tend to compete for the same customers. We were tasked with pulling together a creative campaign to support the pub General Managers and Christmas Coordinators in promoting their businesses to past, current and future customers. Among the materials we provided were brochures, posters and digital assets to be used for social media. The pub websites where updated to champion their Christmas offer and marketing emails were sent out to each individual database in the run up to and during the festive period.

Work

Brand Strategy
Photography
Design
Creative Strategy
Social Media
SEO
Marketing
Email Marketing

Photography

We attended a series of cook-offs with the food team to photograph the festive set menu and the Christmas Burger for use online and for print materials.

Brochures

In the past we created multi-page brochures boasting large volumes of information, but last year we opted for a trifold providing just the key pieces of information, in order to inform the customer of the pub’s offer and start a conversion between them and the team. We had two designs created, a modern and a classic look, to be rolled out to the pubs that suited each specific design.

Social

Using the same two design themes, we had matching social media assets created to roll out across all pubs.

Gift cards

After the successful launch of the gift cards, we wanted to provide Managers and Christmas Coordinators with festive-designed cards and envelopes to display gift cards in and help drive sales over the festive period.

Print

We commissioned a small print run of posters that pubs could use over the festive period. Alongside the professionally printed posters, we also had a print-friendly version designed that pubs were able to print themselves from their office computers.