We attended a series of cook-offs with the food team to photograph the festive set menu and the Christmas Burger for use online and for print materials.
In the past we created multi-page brochures boasting large volumes of information, but last year we opted for a trifold providing just the key pieces of information, in order to inform the customer of the pub’s offer and start a conversion between them and the team. We had two designs created, a modern and a classic look, to be rolled out to the pubs that suited each specific design.
Using the same two design themes, we had matching social media assets created to roll out across all pubs.
After the successful launch of the gift cards, we wanted to provide Managers and Christmas Coordinators with festive-designed cards and envelopes to display gift cards in and help drive sales over the festive period.
We commissioned a small print run of posters that pubs could use over the festive period. Alongside the professionally printed posters, we also had a print-friendly version designed that pubs were able to print themselves from their office computers.