We needed to pull on the database of food held by Metropolitan Pub Company’s allergen engine, Kafoodle, and use it to devise an ecommerce solution. Kafoodle is partnered with Preoday, a Qikserve company, and managed to integrate such that we could sell products for Click & Collect or order to table. We were also able to further integrate this with Greene King's payment solution, Worldpay.
Since Metropolitan Pub Company is not a customer-facing brand, we didn't want to launch as an app but as a web platform that could sit on each pub’s individual website. By being web based it allows customers to access order and pay via multi different devices making it more accessible.
Kafoodle had the functionality to allow us to display images of the products alongside their descriptions. We held a number of photoshoots to get images of the food and drink items that we would sell from the app.
We gave customers two options when ordering, to order and pay in advance for collection with Click & Collect, or to order from on their phone or laptop from the comfort of their table in the pub. With both ordering solutions, we gave customers the option to add a percentage of their total bill or a custom amount as a tip.
Improving User Experience
Owing to the need for a quick turnaround in getting to market, there were a number of issues that arose from a functionality and user experience point of view. Working with the Kafoodle UX and Development team, we were able to release a large number of bug fixes, address functionality issues and improve the overall customer experience.
When we ran the Eat Out to Help Out campaign, front of house hosts provided each customer with a promotional code that they could use to apply the 50% discount to their total bill. We have a number of pubs that run a chicken Wing Wednesday promotion every week, where wings can be purchased at 50p per wing when more than 6 are ordered. This promotion automatically appears on the app every Wednesday and applies the discount when 6 or more wings are ordered.