Website Builds

Developing individual pub websites

Project Brief

Capital Pub Company and then Metropolitan Pub Company aim was to have unbranded pubs websites sitting on their own domain. We needed to create a scalable website builder that we had a level of customization and we could get a website live in a short period of time without the help from an agency.

Work

User Experience
Web Development
Brand Strategy
Design
Creative Strategy

Bespoke websites

Capital Pub Company, while working for Michael Staines studio, now called HUB London, made a run of bespoke Umbraco websites for the 30+ pubs in the estate. Three of these websites featured on One Page Love website: the Paxton, the Artisan and the Florence.

Modular website

When Capital and Real Pubs merged, we needed a website that joined all the pubs together and that could be centrally managed. We needed a central database and a website builder that could group pubs by theme. The pub managers could then update the events and menus.

Menus

We built the new websites with live HTML menus that the managers were able to update themselves. This gave the websites a SEO benefit and an improved user experience, displaying menus across different devices and connections.

Integrations

We partnered with Matchpint to allow managers to promote the sport fixtures that they were showing in their pubs. It connected directly with the individual pub websites and generated a sports feed detailing all fixtures. At the other end, the Matchpint website and app would be updated, communicating the pubs’ lineups to a wider audience looking for pubs showing specific fixtures.